Three-version full campaign
Uniquely Common
Full page ad
Uniquely Common
Street advertising
Uniquely Common
Outdoor advertising
Uniquely Common
Uniquely Common
This ad campaign for Levi’s, communicates the uniqueness each person gives to each pair of jeans as they wear them. As different as every person can be, anybody can fit each pair differently in its own unique way. Each ad has a continuous message with a twist. Typography portraits a dynamic and youthful look. This work was done during my college career for my Advertising Design class.